Rent the Runway

I wore a lot of hats during my tenure at Rent the Runway.

As Head of Editorial and Copy, I owned and developed the brand’s voice and copy across all consumer-facing channels and content, including UX. I also partnered with the Executive Creative Director, Design Lead and Art Director to define our seasonal editorial shoots and campaigns.

As Director of Brand and Content, I lead go to market strategies across all areas of the business including product launches and inventory liquidation, built 360 brand campaigns, and launched exclusive designer collections.

During my time at RTR, I also played a firsthand role in developing what is now the brand’s current subscription portfolio. This includes the sunsetting of their Unlimited membership and migrating 96% of their subscriber audience into a new membership.